A table in section 2 of the report shows which countries are currently offering which niche markets, whilst section 3. The tourism industry in kerala in the year 2000 was just showing. This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and micro niche area. Adventure tourism is the fastestgrowing global niche. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. From an ethical and moral perspective, niche tourism is connoted with development compatible with environmentally. Benefits of niche tourism for local economic development dtisalga, 2010. Creating a local food and culinary tourism niche in your downtown. In light of these changes, many communities are reconnecting with their agricultural roots.
Hence aliknight 2011 define niche tourism as a specific tourism product can be tailored to meet the needs of a particular audiencemarket segment locations with specific niche products are able to establish and position niche products themselves as niche tourism destinations. Pdf on jan 1, 2010, babu p george and others published niche tourism. Pdf community based tourism development a case study of. Niche tourism usually leads to higher yields per visitor in terms of foreign exchange earnings and consumer spending, even though niche markets are. Niche tourism and the challenges of developing medical. Special interest tourism niche tourism is defined as the provision of customised leisure and recreational experience, experiences driven by the specific expressed interests of individuals. Prospects for niche tourism development in south africa. Niche tourism generally has greater growth potential than mainstream tourism. The economic importance of niche markets for a tourist. African journal of hospitality, tourism and leisure vol.
Senior lecturer in tourism development and management. This niche of tourism is mainly directed towards striving to make as profound an influence. The tour is decided and planned a number of days or weeks ahead of the actual travelling day. Niche tourism as a national development strategy brainstorm other niche tourism activities. This paper gives a preliminary analysis of the development of mainland chinas outbound tourism market, including national policy, classifications, main destinations, tourism source regions and so on. D, fc, cardio sa university of the witwatersrand, charlotte maxeke johannesburg academic hospital abstract. This led to the development of niche markets which. Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. The more widely known include adventure tourism, culinary tourism, religious tourism, ecotourism, sustainable tourism, and educational tourism. Learn more about niche tourism an introduction on globalspec. It both offers a rich cultural heritage based on its african heritage and brings numerous excursionists and foreign tourists to their shores on an annual basis. Developing a niche tourism market database for the caribbean.
The diagram on figure 1 gives a clear meaning to niche tourism. Niche tourism also has more potential for growth and creates quality jobs that require specialized skills, rather than the low or semiskilled jobs associated with mass tourism. This study contributes to the niche market discussion by illustrating the economic importance of a niche market, specifically private pilot tourists, to a tourism economy. Different parties will have to be involved in the process of developing sustainable tourism. The special interest and niche tourism tourism essay. This shift in tourism from relaxation to selfdiscovery is reflected in the explosion of niche market designations within the tourism industry. Locations with specific niche products are able to establish and position themselves, as niche tourism destinations. All of these niche markets are already available in many caribbean countries, although their level of product development and sophistication varies. Niche tourism usually leads to higher yields per visitor in terms of foreign.
Niche tourism helps to diversify the tourism economy by creating new markets. Traditional and niche tourism in tourism management iibm. Creating a local food and culinary tourism niche in your downtown by laura brown over the last decade, communities have experienced tremendous changes in the way food is produced, distributed and eaten. Medical tourism a special interest niche tourism category is indicated, by the report, as requiring attention for market growth and development in south africa. A macro niche can be defined as a niche that has a larger consumer interest segment such as rural to. A diaspora niche in the development landscape by kathleen newland carylanna taylor. My contribution to academic knowledge and understanding within this area is summarised within the three key themes of niche tourism product development. Sep 08, 2017 thus, niche market tourism is a great way to grow visitation to your destination. Introduction to special interest tourism niche tourism. Not similar to eco tourism or green tourism, which focuses on protection and environmental implications, sustainable tourism, on the other hand, is a way of doing things to protect and ensure the future of the local tourism industry. The adventure tourism market study atms compiled data from three regions.
According to the unwto, those three regions collectively represent 70 percent of international outbound departures. Destination development through niche tourism products. But lets make one thing clear niche does not have to mean small. This report presents detailed profiles of 20 niche tourism markets. Critical to the creation and promotion of a durable destination brand is the identification of the brands values, the translation of those into a suitably emotionally appealing personality and the targeted and efficient promotion of that. This paper contributes to the discussion about heritage management related to niche tourism development and minority group participation. This section focuses on what the tourism industry itself can do in order to increase its sustainability, defines three major. Decades of tourism development, planning and local concerns over the past four decades, while the increasing demand for mobility, leisure and unique experiences have been examined as key factors in the growth of tourism, the attendant growth paradigm has historically centered around exponential increments in visitation and. Niche national tourism strategies geography from ks3 to ib. To illustrate this, my research has focused primarily on two significant niche tourism products.
Tapping into niche market tourism break the ice media. Development inequalities have long been the focal point of. Montserrat tourism development plan 2012 2022 draft final report, 6th july, 2012 3 an exclusive private hideaway a place where time stands still, the way the caribbean used to be. Examples of some popular niche tourism markets include. There are plenty of niche markets that have a large following and pull in plenty of tourists. Mike robinson and marina novelli the concept of niche tourism has emerged in recent years in counterpoint to what is commonly referred to as mass tourism. However due to this study intellectuals are on the rise meaning that special interest and niche tourism may be a lot less than the mass now but who knows how far the development of tourism in these areas will develop in the future, the new many become the mass. Niche tourism is seen as a means of increasing the attractiveness and competitiveness of places. The research methodologies and methods used are analysed against current developments in tourism research. For example, different areas of niche tourism might need local guides and teachers who specialize in aspects of local. Niche tourism examines one of the fastest growing areas within the tourism sector. Niche tourism 55 aims and objectives in this lesson students will. Overview of niche tourism in the western cape province although a number of niche tourism has been existing in the western cape such as wine tourism.
In our free ebook, we also discuss how destination marketing organizations can work on developing niche tourism platforms for their destination. Ces working papers volume vii, issue 2a 648 niche tourism markets means of enhancing sustainable economic development in eus eastern periphery mara ursache abstract. There is one important thing to understand that niche does not exist, but is created by smart marketing techniques and identifying what the customer wants. Abstract niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audiencemarket segment. Tourism challenges and the opportunities for sustainability 206 barbados, an island located north of grenada, has been dependent on tourism for over many years. Niche marketing is defined as channeling all marketing efforts towards one welldefined segment of the population. Community based tourism development a case study of sikkim. Medical tourism as an important niche of tourism development. From your list suggest those which you think have the potential to be part of a national development strategy. Also, we outline a few niche tourism ideas and how to use them for your advantage.
Sustainability principles refer to the environmental, economic, and sociocultural aspects of tourism development, and a suitable balance must be. The tour is decided and planned spontaneously as well as ahead of the date of travelling. Niche tourism focuses on the consumer market segments interests and travel desires making the destination more attractive and marketable. Ecotourism, gastronomic, cultural tourism, volunteer tourism, dark or thanatourism, health and medical tourism, adventure tourism and rural tourism. Pdf this paper has been produced for my bachelor studies at the university of.
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