Medical tourism as an important niche of tourism development. Niche tourism usually leads to higher yields per visitor in terms of foreign exchange earnings and consumer spending, even though niche markets are. Pdf community based tourism development a case study of. Niche tourism 55 aims and objectives in this lesson students will. The special interest and niche tourism tourism essay. Senior lecturer in tourism development and management.
Decades of tourism development, planning and local concerns over the past four decades, while the increasing demand for mobility, leisure and unique experiences have been examined as key factors in the growth of tourism, the attendant growth paradigm has historically centered around exponential increments in visitation and. Adventure tourism is the fastestgrowing global niche. From an ethical and moral perspective, niche tourism is connoted with development compatible with environmentally. There are plenty of niche markets that have a large following and pull in plenty of tourists. A macro niche can be defined as a niche that has a larger consumer interest segment such as rural to. Niche tourism and the challenges of developing medical. Development inequalities have long been the focal point of. Prospects for niche tourism development in south africa. From your list suggest those which you think have the potential to be part of a national development strategy. Tapping into niche market tourism break the ice media. Sustainability principles refer to the environmental, economic, and sociocultural aspects of tourism development, and a suitable balance must be. Benefits of niche tourism for local economic development dtisalga, 2010. Not similar to eco tourism or green tourism, which focuses on protection and environmental implications, sustainable tourism, on the other hand, is a way of doing things to protect and ensure the future of the local tourism industry.
Sep 08, 2017 thus, niche market tourism is a great way to grow visitation to your destination. The tour is decided and planned spontaneously as well as ahead of the date of travelling. Niche marketing is defined as channeling all marketing efforts towards one welldefined segment of the population. This report presents detailed profiles of 20 niche tourism markets. Niche tourism helps to diversify the tourism economy by creating new markets. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. Ces working papers volume vii, issue 2a 648 niche tourism markets means of enhancing sustainable economic development in eus eastern periphery mara ursache abstract. Learn more about niche tourism an introduction on globalspec. Traditional and niche tourism in tourism management iibm. Niche tourism usually leads to higher yields per visitor in terms of foreign. Niche tourism also has more potential for growth and creates quality jobs that require specialized skills, rather than the low or semiskilled jobs associated with mass tourism. African journal of hospitality, tourism and leisure vol. Locations with specific niche products are able to establish and position themselves, as niche tourism destinations.
Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Introduction to special interest tourism niche tourism. Special interest tourism niche tourism is defined as the provision of customised leisure and recreational experience, experiences driven by the specific expressed interests of individuals. Medical tourism a special interest niche tourism category is indicated, by the report, as requiring attention for market growth and development in south africa. The diagram on figure 1 gives a clear meaning to niche tourism. Hence aliknight 2011 define niche tourism as a specific tourism product can be tailored to meet the needs of a particular audiencemarket segment locations with specific niche products are able to establish and position niche products themselves as niche tourism destinations. Different parties will have to be involved in the process of developing sustainable tourism. Ecotourism, gastronomic, cultural tourism, volunteer tourism, dark or thanatourism, health and medical tourism, adventure tourism and rural tourism.
It both offers a rich cultural heritage based on its african heritage and brings numerous excursionists and foreign tourists to their shores on an annual basis. The more widely known include adventure tourism, culinary tourism, religious tourism, ecotourism, sustainable tourism, and educational tourism. D, fc, cardio sa university of the witwatersrand, charlotte maxeke johannesburg academic hospital abstract. Niche tourism as a national development strategy brainstorm other niche tourism activities. According to the unwto, those three regions collectively represent 70 percent of international outbound departures. A table in section 2 of the report shows which countries are currently offering which niche markets, whilst section 3. Tourism challenges and the opportunities for sustainability 206 barbados, an island located north of grenada, has been dependent on tourism for over many years. My contribution to academic knowledge and understanding within this area is summarised within the three key themes of niche tourism product development. Pdf on jan 1, 2010, babu p george and others published niche tourism. In our free ebook, we also discuss how destination marketing organizations can work on developing niche tourism platforms for their destination. The tourism industry in kerala in the year 2000 was just showing. This led to the development of niche markets which. This section focuses on what the tourism industry itself can do in order to increase its sustainability, defines three major. Also, we outline a few niche tourism ideas and how to use them for your advantage.
Niche tourism generally has greater growth potential than mainstream tourism. In light of these changes, many communities are reconnecting with their agricultural roots. The tour is decided and planned a number of days or weeks ahead of the actual travelling day. Niche national tourism strategies geography from ks3 to ib. This paper gives a preliminary analysis of the development of mainland chinas outbound tourism market, including national policy, classifications, main destinations, tourism source regions and so on. Within europe, processes of economic convergence and divergence operate at various geographical scales, resulting in a very uneven geographical landscape. The research methodologies and methods used are analysed against current developments in tourism research.
There is one important thing to understand that niche does not exist, but is created by smart marketing techniques and identifying what the customer wants. This shift in tourism from relaxation to selfdiscovery is reflected in the explosion of niche market designations within the tourism industry. The economic importance of niche markets for a tourist. Abstract niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audiencemarket segment. This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and micro niche area. All of these niche markets are already available in many caribbean countries, although their level of product development and sophistication varies. Niche tourism focuses on the consumer market segments interests and travel desires making the destination more attractive and marketable. Overview of niche tourism in the western cape province although a number of niche tourism has been existing in the western cape such as wine tourism.
However due to this study intellectuals are on the rise meaning that special interest and niche tourism may be a lot less than the mass now but who knows how far the development of tourism in these areas will develop in the future, the new many become the mass. Developing a niche tourism market database for the caribbean. Destination development through niche tourism products. Mike robinson and marina novelli the concept of niche tourism has emerged in recent years in counterpoint to what is commonly referred to as mass tourism. To illustrate this, my research has focused primarily on two significant niche tourism products. Niche tourism is seen as a means of increasing the attractiveness and competitiveness of places. Montserrat tourism development plan 2012 2022 draft final report, 6th july, 2012 3 an exclusive private hideaway a place where time stands still, the way the caribbean used to be. Examples of some popular niche tourism markets include. Pdf this paper has been produced for my bachelor studies at the university of. Niche tourism examines one of the fastest growing areas within the tourism sector. This paper contributes to the discussion about heritage management related to niche tourism development and minority group participation. A diaspora niche in the development landscape by kathleen newland carylanna taylor. Creating a local food and culinary tourism niche in your downtown.
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